Having already established Carhuna’s brand name and visual identity, XO Design Studio was perfectly placed to bring to life its wider vision: disrupting the automotive industry with a peer-to-peer online auction and marketplace.
Working closely with our web development partners, we set out to create an intuitive and efficient platform that supports fair, secure trading for private users and trade professionals.
Step 1: We conducted in-depth research into Carhuna’s competitors and audience, which went on to inform the development of user journeys and dashboards, key pages and a foundational design system.
Step 2: We delivered detailed wireframes, interactive prototypes and high-fidelity UI designs optimised for desktop and mobile.
Step 3: We designed robust filtering systems to enhance user search capabilities and created a comprehensive suite of marketing materials, email designs, custom iconography and illustrations.
As per the brief, our Carhuna user experience catered to both private users and trade professionals, taking into account their unique needs and expectations.
For private users, our focus was simplicity and ease of use. We utilised tools like quick 24-hour quality control, easy listing creation and powerful filtering systems to maximise safety, ease of use and enjoyment. Additional features like personalised watchlists, social sharing, and access to relevant automotive content further engaged users and built a vibrant community of car enthusiasts.
For trade users, the user experience was tailored for maximum efficiency. Think personalised trade dashboards, customisable shop fronts and smart dealership features. By providing valuable insights, analytics and listing setup tips, we made sure trade users can effectively grow their businesses and leverage the platform’s capabilities to reach high-value customers.
When the Carhuna platform went live in 2023, we supported the launch with a suite of marketing materials, including print design, social media collateral, magazine advertising design and a hyper-targeted landing page. Setting the foundation for a scalable digital platform ready to revolutionise the automotive industry.
