Ten Twenty Four, a UK-based IT hardware, support and consultancy company, approached XO Design Studio with an exciting challenge: a new name and complete rebrand. Formerly known as Right Click, the company was ready to shed its old skin and step out with a shiny new identity. Our task was to create a brand that speaks to their sector-specific knowledge and high-quality service. All while showcasing their approachable and fun attitude towards problem-solving.
In the fast-paced IT sector, trust and assurance are non-negotiable. Our goal was two-fold: to build credibility by streamlining technical jargon into accessible communication. And to modernise Ten Twenty Four with a sharp new identity that exudes confidence and expertise.
The name – a nugget of insight only those in the know would know. That there are 1,024 bytes in a megabyte. The logo – a playful pictogram of the number 1,024. It’s simple stuff, but smart. Just like Ten Twenty Four’s ability to decode complex tech challenges, while delivering seamless solutions that allow clients to focus on what matters: running their business.
From intriguing patterns to intelligent iconography, we expanded our thinking into a colourful visual language that would appeal across sectors. Now every element Ten Twenty Four puts out into the world embodies the essence of a trusted partner – straight-talking, business-savvy, and flexible – while maintaining a sharp focus on their core value of using technology to solve problems.
